Vericast Expands Technologically Advanced Influencer Marketing Solution

Sturdy marketing campaign efficiency results in new verticals, addition of TikTok

SAN ANTONIO, Could 26, 2022 /PRNewswire/ — Vericast as we speak introduced the enlargement of its best-in-class influencer and paid social advertising and marketing resolution to incorporate TikTok, the world’s quickest rising video platform. Following a yr of almost 40% development and success amongst purchasers within the client packaged items vertical, the answer is offered now to Vericast’s retail and restaurant purchasers. The announcement is one other instance of the corporate’s broader funding in advertising and marketing know-how innovation.

Fueled by superior synthetic intelligence (AI) and industry-exclusive predictive intelligence know-how, Vericast delivers natural creator content material by way of paid social adverts by means of the influencers’ handles.

AI know-how evaluates and identifies the best influencer whereas proprietary knowledge and insights from Vericast’s Shopper Graph assist to make sure content material reaches a model’s goal buyer. Overlaying the Shopper Graph permits the supply of smarter, extra exact focusing on and faucets into client habits past the usual functionality of social platforms. With superior know-how and a strategic strategy, Vericast’s consumer campaigns had considerably greater click-through charges, impressions, and elevated model consciousness.

“We’re redefining the best way manufacturers and customers join with one another,” stated Tina Seitzinger, Senior Director, Influencer Advertising and marketing and Paid Social at Vericast. “Vericast can present genuine storytelling mixed with knowledge depth to achieve the best audiences with high quality placements. This transcends conventional model advertising and marketing to encourage and affect buy choices.”

TikTok bolsters Vericast’s paid social portfolio that features Fb and Instagram. With the addition of TikTok, Vericast is among the first advertising and marketing options firms to supply a technologically subtle influencer program with the depth, breadth, and variety of hundreds of credible content material creators representing a number of classes together with life-style, vogue, magnificence, meals, well being, and extra.

From marketing campaign technique and influencer choice to paid media and reporting, Vericast’s advantages and differentiators embrace:

• AI-powered: A holistic strategy is utilized utilizing quantitative and qualitative strategies to align the most effective influencers with manufacturers primarily based on their marketing campaign aims. This enhances the standard and integrity of campaigns, whereas safeguarding towards follower fraud and defending towards dangerous or questionable content material.
• Vericast Shopper Graph: Vericast interprets billions of knowledge alerts into insights that assist purchasers craft high-performing advertising and marketing methods and attain desired audiences. Utilizing patented analyses and wealthy textual content mining on over 110 billion alerts from greater than 120 million households daily, the Shopper Graph uncovers shopper intent, anticipates wants and builds an excellent viewers tailor-made to achieve particular marketing campaign targets. Vericast’s Shopper Graph frequently refreshes to introduce new audiences all through a marketing campaign’s lifecycle to focus on the very best alternative shopper.
• Premium influencers: Vericast sources 50% of influencers from numerous teams to make sure inclusion throughout the community. Vericast influencers endure a stringent vetting course of the place engagement charges, follower counts, viewers knowledge and different metrics are evaluated to make sure every influencer has high quality content material, confirmed credibility, and a wholesome account. Vericast’s Influencer Relations workforce additionally supplies assist on the artistic strategy and technique to make sure influencers are efficient storytellers, producing genuine and high-impact content material on behalf of a model.
• Omnichannel integration: From show and digital coupons to free-standing inserts and linked TV – Vericast supplies scalable attain throughout a number of channels with a holistic, built-in resolution for every program utilizing audience-tested artistic – all powered by proprietary audiences in Vericast’s Shopper Graph.
• Programmatic paid media: Influencer content material is amplified inside premium and programmatic paid social adverts served by means of influencer handles. To maximise budgets, real-time optimizations are made primarily based on which influencer adverts are driving the strongest efficiency in entrance of the consumer’s audience.

To study extra about Vericast’s influencer and paid social resolution, go to Vericast.com.

About Vericast
Vericast is reimagining advertising and marketing options one business-to-human connection at a time. By influencing how over 120 million households eat, store, purchase, save and borrow, Vericast fuels commerce, drives financial development and instantly accelerates income potential for hundreds of manufacturers and companies. Whereas its award-winning portfolio of merchandise, know-how and options are a part of the Vericast story, its individuals are the true differentiators; trailblazers in knowledge intelligence, advertising and marketing companies, transaction options, marketing campaign administration and media supply.

SOURCE Vericast