Unlocking Brand Potential On Social Media With Junae Brown
Junae Brown is a advertising and occasion planning skilled from Harlem, New York. Brown is frequently known as the “Beyonce of Advertising” and has all the time had a ardour for connecting individuals and music. Acknowledged by each the general public and her colleagues for her experience, Junae has been lately featured in main commerce platforms like AdWeek, Marketer Rent, AfroTech and Morning Brew. After acquiring a Bachelors in Enterprise Administration with a focus in music she dove straight into work and has labored with the most effective of them at Sony Music, Columbia Data, and RCA Data. In these roles she has had the chance to spearhead tasks and work behind the scenes in numerous capacities with names like:
Beyonce, AC/DC, Chris Brown, Usher, J. Cole, Tyler The Creator, T.I., A$AP Mob, Bryson Tiller, G-Eazy, Goldlink, H.E.R., Nao, Jazmine Sullivan, and extra.
It was inside her cubicle at these workplace areas that she created her enterprise “Browned 2 Perfection Company” the place she and her workforce, comprised of all Black Ladies, supply conventional and digital advertising, model technique, and experiential occasion providers.
Goldie Chan: How did you transition from a serious file label to your individual unbiased advertising company?
Junae Brown: It’s so humorous as a result of Browned 2 Perfection was initially imagined to be an internet site with recommendation for rising manufacturers and creatives, which I began the blueprint for whereas at work on the label. Whereas consistently engaged on tasks for and creating property for the artists on our roster, I noticed that a lot of what I used to be doing within the workplace would completely be attainable for unbiased entities to do in the event that they solely knew. Shortly after that as destiny would have it, I used to be transitioning out of RCA and in ultimate interviews with one other respected music firm. I keep in mind having to course of all of those invoices for exterior providers and considering properly rattling, if these individuals have a number of purchasers then they’re positively making more cash than I’m. Additionally, they do not have to sit down within an workplace all day lengthy.
I felt a bit of unusual about the entire thing and I am actually massive on spirituality so I started to wish about my subsequent transfer and actually stated “God if I am imagined to go work at this subsequent firm and proceed to maneuver up the company music ladder then please give me the job. However God if there is a approach I can do that by myself then do not give me the job I will begin the corporate.” Subsequent factor I do know the opposite firm had a little bit of a HR debacle that they even tried to repair, however I politely advised them thanks and to not fear about it. I took their misstep as my rainbow within the sky, and the Browned 2 Perfection Company was born. A Black Girl owned and operated advertising company specializing in digital content material technique and branding. Centered totally on being the genuine and impactful bridge between Tradition & Company. Six years, six figures, and many exhausting work later, it is protected to say that I by no means regarded again.
Chan: What has been your favourite advertising marketing campaign that you have labored on?
Brown: That is such a troublesome query for me, as a result of I really imagine that my favourite advertising campaigns I’ve labored on are those that I am engaged on at this very second. All of them utterly encapsulate each my private goal, and all the things that Browned 2 Perfection Company stands for. These campaigns are cool, inventive, excessive degree, and most of all impactful. They’re the epitome of “shade outdoors the traces” and I am unable to look ahead to the remainder of the world to see them.
Nevertheless, if I’ve to choose a more moderen private favourite it must be the launch of My Little Black E-book app. We helped develop the MLBB app to now home over 800+ Black-owned manufacturers from style to way of life, debuting at over 500+ downloads in just some months. Would possibly I add, throughout a pandemic. We had been capable of efficiently make the most of social media and influencer advertising to not solely launch the app but additionally spotlight and maintain a sequence of reside conversations with so many great Black owned manufacturers, enterprise homeowners, HBCU alumni, and creatives. MLBB additionally pledges 1% of it’s app purchases to the 15 p.c pledge. The entire thing was Black and impactful from head to toe, and launched throughout Black historical past month–actually a sight to see!
Chan: What’s your favourite inspirational quote or individual to comply with?
Brown: “I’m greater than sufficient, and nothing meant for me will ever miss me. – Junae Brown
In life, name me traditional however my favourite follows are the greats – Jesus, Oprah, Buddha, Beyonce, My Mother, and Maya Angelou
On Social I like @Beyonce @JackieAina @myleik @blackgirlsintraderjoes @fentybeauty @cardib @buzzfeedtasty @lilnasx @tacobell
Chan: What manufacturers would you wish to work or accomplice with and why?
Brown: I’d like to work with a few of my favorites: Fenty, Nike or Adidas Ladies particularly, Apple, Goal, Dealer Joe’s, Uber Eats, Meta, Apple Music, Tesla, and Parkwood Leisure. I really feel that every of them are very aligned with each my skilled and private model values: Daring, Distinctive, Impactful, Wonderful, Progressive, and Legendary.
Chan: What’s an fascinating cultural or model pattern for 2022?
Brown: It’s a tie. Positively the Metaverse/Web3/NFTs and its incorporation into any and all the things. And rightfully so, as a result of that’s not simply the place we’re headed, however in so some ways the place we already are. Initially of the pandemic I predicted that we’d by no means fairly return from being so digital, nor would experiential be out of date, however that we’d emerge with an attractive mix of each. I’m additionally an enormous advocate of authenticity Advertising fueled by neighborhood pushed initiatives, and Web3 encourages each.
One other fascinating model pattern is way of life EVERYTHING, and documenting it. I’m now now not hoarse from repeatedly proclaiming “Sure, individuals care what you had for breakfast. Publish it.”. On the similar time my complete timeline is everybody cleansing up their properties, making espresso, gymnasium selfies, spraying fragrance, and residential decor. Social media throughout excessive pattern occasions can really feel considerably monotonous, however at the very least this go spherical it’s with issues I like! Lol lastly some peace. Excited to see what’s subsequent.
Chan: Any final branding recommendation for this 12 months?
Brown: Be your self. Whether or not a model or individual, preserve it genuine, ever evolving, really enjoyable, and artistic. Sustain with the occasions, however don’t overlook so as to add your individual sauce, and persistently. Every part is a threat earlier than it really works, so take it. Advertising is lots of trial and error, particularly on social media–take your time and provides your viewers an opportunity to fall in love. Every hour there’s a brand new viral second, however compared on the finish of every decade just a few names stick to us. Suppose affect, assume originality, assume sluggish cooker, assume longevity. And if issues don’t come out ‘Browned 2 Perfection’, attempt once more, or give me a name!