Shangri-La Group rebrands loyalty programme
Shangri-La Group has rebranded its loyalty programme, Golden Circles, to Shangri-La Circle. The rebrand will pave the best way for deeper engagement with prospects, and rework the loyalty programme right into a direct-to-consumer journey life-style platform, in keeping with the model. Moreover, the resort group added that Shangri-La Circle provides its members unique entry advantages and privileges throughout the 100 lodges and resorts in 22 international locations and 76 locations.
The Group has introduced on board inventive digital company 8traordinary to assist curate, create and current the assorted life-style experiences on-line by overseeing inventive content material planning, social media technique and administration, influencer advertising and administration, and neighborhood administration.
As a part of the marketing campaign launch, the Group will work with 8traordinary to collaborate with influencers comparable to Nathan Hartono, Lennard Yeong, Erwan Heussaff, Zahra Lari, Goh Jin Wei, and greater than 150 different key opinion leaders throughout completely different international locations to unfold the rebranding information. As well as, the inventive company additionally developed an AR filter to assist unfold the marketing campaign message, “Life is not meant to be sq.”, and everybody deserves to reside the nice life.
Kevin Siew, VP, head of Shangri-La Circle, stated: “We’ve had a fantastic and longstanding working partnership with 8traordinary. They perceive our model, our company, our members, and know-how to carry related content material, campaigns and communications to them.”
Siew added that with 8traordinary’s assist, Shangri-La can leverage completely different on-line channels to “inform the Shangri-La Group story”, and have interaction its neighborhood because it strikes from a hospitality model to encompassing extra sides as a life-style model, content material curator and digital platform.
“Having a first-hand understanding of the brand new experiences and advantages that Shangri-La Circle brings, we’re more than pleased to leverage our experience and produce these choices on-line. Working with influencers & content material creators throughout completely different international locations and neighborhood members from completely different walks of life, it’s been actually superior to curate, share and benefit from the good life with Shangri-La,” Jeffrey Lim, managing director of 8traordinary defined. MARKETING-INTERACTIVE has reached out for added details about the rebranding.
This partnership for Shangri-La Circle’s rebranding follows the same rebranding partnership of JEN, a life-style and journey model, between Shangri-La Group and 8traordinary, the place the partnership was prolonged then.
“Now we have had a blast partnering with JEN final yr and are excited to have the ability to lengthen this partnership into 2022! At 8traordinary, we imagine that branding and advertising of lodges and resorts needs to be in regards to the locations, the experiences and the neighborhood,” Lim stated beforehand.
He added that the company cherished the chance to work with like-minded manufacturers comparable to JEN in redefining the New Asia expertise throughout greater than eight cities in Asia via varied tales and campaigns on social media.
In the meantime, in April this yr, Shangri-La Motels and Resorts teamed up with fintech options firm Tempo Enterprise to introduce “Purchase Now Pay Later” at taking part lodges in Malaysia. With this, resort company might break up their funds over three months, interest-free. Moreover, this cost possibility supplied companies accessible inside the institution, comparable to resort stats, eating, in addition to wellness companies, together with massages or spas. Resort company selected and accomplished the transaction utilizing the Tempo cellular app at any Shangri-La cost terminals, the place Tempo customers loved unique provides and reductions.
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