IZEA Announces IZEA Flex

Orlando, Florida, Sept. 21, 2022 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier supplier of influencer advertising expertise, information, and providers for the world’s main manufacturers, at present introduced the rollout of IZEA^Ⓡ Flex, the corporate’s next-generation influencer advertising platform. The announcement was made at present through the “SUPERCHANGED” streaming occasion. The video replay, together with a 4-minute recap, may be discovered at http://izea.me/super4.

“We’ve essentially reimagined what an influencer advertising platform does and the way it ought to perform for its customers,” stated Ted Murphy, Founder and CEO of IZEA. “IZEA has achieved away with predefined workflows or notions of how an influencer advertising marketing campaign must be executed. As a substitute, we have now created a platform with flexibility as a core tenet, permitting entrepreneurs to make use of any mixture of unbiased functions as they see match. The result’s a complete suite of instruments that, individually, supercharge influencer advertising efforts, and develop into much more highly effective when mixed.”

“Flex introduces end-to-end monitoring of social commerce, permitting entrepreneurs to simply measure the affect of particular person influencers on e-commerce income at scale,” continued Murphy. “The platform can be designed to help entrepreneurs who’re executing next-generation influencer activations within the metaverse, in addition to producing new content material varieties akin to branded NFTs.”

At launch, IZEA Flex will provide eight core modules: Uncover, ContentMine, ShareMonitor, Integrations, Monitoring Hyperlinks, Contacts, Transactions and Campaigns.

Uncover
The Uncover module in Flex permits entrepreneurs to look and filter over 40 million influencer handles throughout a number of social media platforms, a rise of 166% over IZEA’s earlier technology providing. Entrepreneurs can kind and filter influencer handles in addition to their content material. They will additionally determine potential matches based mostly on their viewers’s obtainable age, gender, and revenue data to search out the precise creators for his or her campaigns. IZEA has launched stream processing to its discovery engine, enabling entrepreneurs so as to add further creator handles to the platform. Flex will uncover, enrich and benchmark influencer information on demand.

ContentMine^Ⓡ
The all-new ContentMine is an A.I. powered device that helps entrepreneurs discover, arrange and measure content material sooner and simpler than ever. Entrepreneurs can use ContentMine to add and share new content material within the cloud or make the most of the software program to ingest and monitor influencer content material from an current URL. ContentMine recurrently refreshes social media metrics, eliminating the necessity to replace engagement information in spreadsheets manually. Content material collections permit entrepreneurs to construction belongings into shareable content material teams or make the most of automated content material group constructed into the device.

ShareMonitor^Ⓡ
With ShareMonitor, IZEA brings multi-platform social monitoring to the plenty. ShareMonitor lets entrepreneurs observe model mentions, hashtags and key phrases throughout main social platforms. Entrepreneurs can use the device to assist determine new advocates for a model, competitor actions, or general content material developments on a number of platforms. ShareMonitor focuses on the social media customers with probably the most gravitas, and 95% of accessible accounts have greater than 1,000 followers.

Integrations
Flex takes conversion monitoring to the subsequent stage with deep MarTech integrations for e-commerce websites. At launch, the platform integrates with Google Analytics and Shopify, with extra integrations on the way in which. Flex’s Google Analytics integration permits 74% of the world’s hottest web sites to tie their influencer advertising campaigns to useful metrics, together with time on web site, engagement, and income. With Flex’s Shopify integration, Shopify’s practically 4 million clients can use Flex to trace the affect of their influencer advertising campaigns right down to the order stage.

Monitoring Hyperlinks
Flex’s full-featured enterprise hyperlink shortener consists of help for {custom} domains, integrates third-party bot detection, and permits dynamic UTM parameters which can be related to different Flex modules. Monitoring Hyperlinks present real-time metrics that permit entrepreneurs to measure and benchmark influencer affect past vainness social metrics. When mixed with different modules, entrepreneurs can see which influencer drove which clients to purchase, how a lot they spent, and what they bought.

Contacts
Flex Contacts are custom-built with trendy influencer collaborations in thoughts. They account for contacts and corporations from throughout the creator ecosystem, together with brokers, authorized illustration and extra. Constructing creator lists can be now simpler than ever with the assistance of Flex’s sensible lists that use demographic data to routinely group creator contacts.

Transactions
Flex has made sending creator funds sooner and extra reasonably priced than ever earlier than. IZEA has launched a flat charge per transaction–simply $2–to ship an digital fee. Gated entry with designated fee approval consumer roles present safety and management for influencer funds. Transaction information is cryptography verifiable, searchable, sortable and totally customizable.

Campaigns
The Campaigns module is the foundational layer of Flex, permitting entrepreneurs to arrange and discover the creators, content material and insights to tell their influencer advertising technique. The module consists of campaigns, platforms, tags, collaboration varieties and content material varieties. Campaigns help social sponsorships, metaverse collaborations, and IRL activations.

“IZEA Flex accommodates the wants of manufacturers and companies each huge and small, constructed from the bottom as much as be as versatile as it’s highly effective,” continued Murphy. “We imagine Flex is the very best worth within the influencer advertising trade and our pricing lowers the barrier to entry for enterprise-grade software program throughout the board.”

Pricing

• Free Plan: For the primary time, IZEA is providing a totally free tier of its enterprise software program. The free plan lets customers get a really feel for a way Flex’s instruments would work for his or her group, together with entry to ContentMine, ShareMonitor and Monitoring Hyperlinks.
• Starter Plan: The Starter plan unlocks the Uncover toolset and permits customers to look IZEA’s database of over 40 million creator connections. It additionally provides extra Flex Contacts, ShareMonitors and an even bigger ContentMine. It begins at $130 per thirty days with an annual subscription.
• Energy Plan: Flex Energy customers unlock creator funds and get limitless entry to ContentMine, Sharemonitor, and Flex Contacts. The Energy Plan begins at $500 per thirty days with an annual subscription.

Influencer advertising professionals can join at present to request entry to the personal beta for Flex. Flex will divulge heart’s contents to all customers later this fall. To request an invitation to the personal beta, go to https://flex.izea.com/.

To study extra about IZEA Flex, go to https://izea.com/flex. For information and assets, comply with IZEA on Twitter at https://twitter.com/izea.

About IZEA Worldwide, Inc.

IZEA Worldwide, Inc. (“IZEA”), is a advertising expertise firm offering software program {and professional} providers that allow manufacturers to collaborate and transact with the complete spectrum of at present’s prime social influencers and content material creators. The corporate serves as a champion for the rising Creator Economic system, enabling people to monetize their content material, creativity, and affect. IZEA launched the trade’s first-ever influencer advertising platform in 2006 and has since facilitated practically 4 million transactions between on-line patrons and sellers. Main manufacturers and companies associate with IZEA to extend digital engagement, diversify model voice, scale content material manufacturing, and drive a measurable return on funding.

Protected Harbor Assertion

All statements on this launch that aren’t based mostly on historic truth are “forward-looking statements” meant to qualify for the protected harbor from legal responsibility established by the Non-public Securities Litigation Reform Act of 1995. Ahead-looking statements, that are based mostly on sure assumptions and describe our future plans, methods and expectations, can usually be recognized by means of forward-looking phrases akin to “might,” “will,” “would,” “may,” “ought to,” “anticipate,” “anticipate,” “hope,” “estimate,” “imagine,” “intend,” “probably,” “tasks,” “plans,” “pursue,” “technique” or “future,” or the destructive of those phrases or different phrases or expressions of comparable that means. Examples of forward-looking statements embrace, amongst others, statements we make relating to expectations regarding IZEA’s skill to extend income and bookings, development or upkeep of buyer relationships, and expectations regarding IZEA’s enterprise technique. Ahead-looking statements contain inherent dangers and uncertainties which may trigger precise outcomes to vary materially from these within the forward-looking statements, because of varied components together with, amongst others, the next: aggressive circumstances within the content material and social sponsorship section through which IZEA operates; failure to popularize a number of of {the marketplace} platforms of IZEA; our skill to ascertain efficient disclosure controls and procedures and inner management over monetary reporting; our skill to fulfill the necessities for continued itemizing of our frequent inventory on the Nasdaq Capital Market; altering financial circumstances which can be much less favorable than anticipated; and different dangers and uncertainties described in IZEA’s periodic experiences filed with the Securities and Trade Fee. The forward-looking statements made on this launch communicate solely as of the date of this launch, and IZEA assumes no obligation to replace any such forward-looking statements to replicate precise outcomes or modifications in expectations, besides as in any other case required by regulation.