YouTube is the world’s most popular video-sharing website. It has become a key element of many people’s online experience, with over a billion monthly active users.
Users can watch and upload videos on the platform, which is mostly used as a video-sharing platform. Other features, such as comments, polls, and community postings, allow users to communicate with one another. This raises the question is youtube social media platform?
That is the question we will address today. Let’s start with an explanation of what a social media platform is.
What Is Social Media and How Does It Work?
The phrase “social media” is a broad term that refers to a variety of platforms. As a result, answering the question “What counts as a social media platform?” may be more complicated than it appears.
A social media platform, in its most basic form, is an internet service that allows users to exchange information or interests with other users in an interactive way.
There are a few social media platforms that are widely used. These include everything from social networking sites like Facebook and Twitter to specialized photo-sharing networks like Artfol.
The debate over whether YouTube is a social media platform has been raging for quite some time. It might be argued that YouTube does not satisfy the definition of a social media platform because, unlike Facebook and Twitter, it does not include instant messaging capabilities.
However, YouTube can also be argued a social media platform because it allows users to engage with one another through community postings, comments, likes, and shares.
Let’s take a look at the broad classification of social media platforms to see if YouTube is one of them.
Social Media Platforms: What Are They and How Do They Work?
The following are the five broad categories of social media platforms:
- LinkedIn and other social networking sites
- Facebook and Instagram, for example, are image-sharing and messaging sites.
- TikTok and other video-sharing sites
- Twitter, for example, is a good example of social blogging.
- Quora and Reddit, for example, are social community and discussion sites.
Is YouTube social media? Why Does It Matter?
YouTube is deserving of being considered a social media platform because of a variety of factors. Let’s take a look at a few of them.
1. Likes, comments, and subscriptions
Subscriptions to YouTube channels provide an interaction for creators and users to interact. In some ways, this is similar to how Facebook and Twitter follow each other. If you subscribe to a YouTube channel, it shows you’re interested in the creator’s latest updates and want to keep up with their content.
Likes and comments are also ways for creators and their followers to communicate. Some YouTube users use the comments section to communicate with others.
2. Publications in the Community
YouTube was mostly utilized to watch videos in its early days. This is no longer the case, since the platform now offers a diverse range of content.
Creators with over 1,000 subscribers can use the Community Post function to publish typical social media posts including photographs, text, GIFs, playlists, and polls on YouTube. The adoption of this function, if nothing else, demonstrates that the platform considers itself a social media platform.
3.User-Generated Content (UGC)
YouTube is sometimes lumped in with video-on-demand providers like Netflix, Amazon, and Hulu. YouTube, on the other hand, differs from standard video-streaming services in that its content is created by users.
The platform allows registered users to upload videos. Anyone, registered or not, can watch them for free in the meantime. Another reason YouTube should be regarded a social media platform is its ability to exchange information (in this case, videos) with a large audience.
4. Its Business Model
The business model of YouTube is another reason why it is considered a social media platform. Users receive a free platform to exchange and consume content, while the platform generates cash by selling advertisements.
Other social media platforms work in a similar fashion. Instagram, for example, allows users to publish photographs and short videos for free while also earning money through ad sales.
Although the original version of YouTube was not designed to be a social media platform, it now qualifies as one thanks to new features that allow users to engage with one another.
Where Does YouTube Fit in the Social Media Platforms?
YouTube is mostly used to watch videos and communicate with creators via comments and responses. This makes it more appealing to TikTok users.
As a result, YouTube might be considered a social media platform for video sharing.