Organic reach has a terrible reputation. The continual adjustments to social media algorithms have made getting decent results from organic campaigns much more difficult. Organic campaigns on Facebook have a reach of only 5.5 percent, which means that the majority of a brand’s followers will never see an organic post. While this is discouraging, it does not rule out the possibility of significant growth through organic social media approaches. You can know from here how to grow social media followers organically.
To get more people interested with the brand, strategic planning and clever recommendations are essential, as this is what leads to exponential growth. As an example, consider a social media post as a snowball. It will need more than a decent shove to get it rolling and developing, but it can be done. Here are six free tips for organically growing your social media following at a low or no expense.
6 ways to grow social media followers organically:
- Post Content That Gets Audiences Excited
- Use the Right Hashtags
- Visual content reigns supreme
- Construction of a Content Series
- Schedule Live Events
- Keep an eye on the data
1.Post Content That Gets Audiences Excited
One of the basic rules of social media marketing — or any form of digital marketing — is to offer content that adds value to the lives of your target audience. This could be in the form of instructive content (e-books, blog posts, how-to videos), entertaining content (funny memes or GIFs, video tales or clips, behind-the-scenes), or shareable content (amusing memes or GIFs, video stories or clips, behind-the-scenes) (emotional videos, social or community awareness, anything that has viral potential).
For customers to notice and participate with content on social media, it must be powerful in some way. This has a cascading effect that can lead to organic growth: 71% of consumers who have a favorable social media brand experience are inclined to refer the brand to relatives and friends. A “good experience” does not have to include a direct connection with a customer service representative or a 50% off deal. It could also be anything as simple as viewing a funny video, reading an interesting article, or seeing how a company is supporting a local cause.
Begin by monitoring customer interactions on social media in the relevant niche, as well as competitors’ pages. What types of content piques the interest of the target audience? What can it do to help customers with their problems? It’s not easy to create value-added content that distinguishes a brand as an authority or a friend, but it’s critical for gaining the shares and interactions that lead to organic growth.
2.Use the Right Hashtags
Facebook users are believed to have uploaded 2.5 trillion posts to date. The algorithmic peculiarities of the various platforms make it impossible for individual posts to be viewed on social media, which is a world of information overload. The metrics that may be obtained by organic reach alone are low at best unless a post becomes viral. This is where hashtags are useful.
Hashtags have been present since 2007 and are used to categorize social media posts into groups based on their subject matter. Hashtags allow customers to search for and find posts that are interesting or relevant to them, which helps marketers increase organic reach. By creating positive associations or developing momentum around an event, hashtags can help boost a brand’s image and drive social sharing. When the hashtag #NationalFriedChickenDay began trending, Kentucky Fried Chicken hopped on board, launching an annual promotional campaign around it.
Hashtagging has evolved into a more sophisticated practice as social media channels have gotten increasingly crowded. It’s critical to select the best hashtags for maximum effectiveness, which necessitates research. There are a variety of social media analytics tools available to assist marketers do this, some of which are even free. Because social media is so dynamic, hashtag trends should be tracked and studied on a regular basis so that brands can stay on top of things and remain relevant.
3.Visual content reigns supreme
There are numerous statistics that support the notion that people are visual animals. People process and remember visual information more better than text alone, and they do 323 percent better when following directions that include both text and drawings rather to just text. There’s a lot more where that came from, but you get the idea. Visual content nearly always wins, especially on social media.
As a result, it’s no wonder that visual content is the most common and most shared category on social media. For social media marketing, 80 percent of marketers employ visual assets, with 63 percent using video (compared to just 60 percent who use blogging as a social media asset). Brands must be visible (literally) on social media these days, or risk getting lost in a haystack of more visually appealing posts.
There are a plethora of free tools available to create brands in creating visual content such as videos, infographics, and more. Brands, on the other hand, have repeatedly demonstrated that a professional production crew is not required to achieve amazing organic reach and growth. Haford Hardware, a Welsh hardware company, went viral with a 2019 Christmas video that cost under £100 to produce. “I think it has struck a chord because it’s such a basic message,” owner Thomas Lewis Jones said in an interview with The Guardian about the viral video, which has had over 2.5 million YouTube views to date. It’s genuine, yet it doesn’t scream, “Spend, spend, spend.” I believe you can tell it was made by people that are passionate about this industry.”
4.Construction of a Content Series
While there are varying viewpoints on the optimal frequency for social media posting, everyone believes that providing a steady stream of content to brand fans and followers is critical. After all, there can only be social media engagement if there is something for followers to engage with.
However, simply publishing isn’t enough to gain a larger following on social media. Brands may create a following and even a community by producing a series of content — whether blog posts, videos, live events, and more — in addition to using appealing content and visual assets.
Consumers are hungry for useful content, with “How-to” video searches on YouTube increasing by 70% per year. A content series keeps the viewer waiting for more, creating a continuous sense of interest and anticipation. It is critical to choose a topic that is relevant to the target audience and connects to the brand in some way. A weekly blog post on a specialized topic, installments in a branded story, or tutorial videos that increase knowledge or competence are all examples of content series.
Brands may strengthen their reputation as experts on a particular issue by creating instructive content series, generating online debate and consumer involvement in the comments area, and enticing customers to share the content with their networks. All of these are vital for organic social media growth.
5.Schedule Live Events
Events have long been an important part of marketing. Live events, according to 80 percent of marketers, are important to their company’s success. Running live events on social media is a strong approach to improve organic reach and engagement in a more digitized world — and especially in the era of COVID-19, when live events are more challenging, if not impossible.
Live streaming is a popular way to interact with followers on social media in real time. In fact, almost 80% of Facebook users prefer live video to branded video on the social media platform. When consumers demand more authenticity from brands, live streaming on social media is a low-cost option to provide followers an unfiltered, true, and honest experience. Furthermore, any social media activity that is time-sensitive will draw engaged customers in the present. The live activities around the event, such as tweeting, comments, live chats, emojis, and more, assist to generate momentum and drive engagement on the spot if the content is exciting and captivating.
Experian, the consumer reporting agency, for example, hosts weekly live Twitter conversations where consumers can learn everything they need to know about maintaining their financial health and credit scores. The campaign uses a powerful #CreditChat hashtag strategy to increase reach and strengthen the brand’s authority on the subject. It is a live chat that offers an interactive brand experience, it runs as a series, and it uses a powerful #CreditChat hashtag strategy to increase reach and strengthen the brand’s authority on the subject.
6.Keep an eye on the data
Organic growth, while free or low-cost, nevertheless necessitates a strategy, just like paid promotion. And data is the key to building a strategy.
It’s vital to monitor organic growth data because it’s the only method to figure out what works and what doesn’t, what to focus on and what to ignore. A successful social media post, for example, can be rehashed or republished to attract even more engagement. A video series can be made out of a topic that was very successful in a single video. Marketers must devote time and effort to evaluating social media traffic and engagement, and a range of tools are available to assist them in this endeavor.
The built-in analytics features of social media sites, as well as Google Analytics’ support for social media tracking, monitor these excellent beginning points for monitoring organic data. Several types of social media analytics tools, such as listening and mention trackers, cross-platform trackers that monitor multiple social media channels at once, and content performance trackers that monitor which content gets the most engagement on social media, can provide more advanced insights.
Some tools have free plans, but any business that is serious about organically expanding a social media audience will need to invest in a robust analytics tool sooner or later.
Ensure that organic growth is a reality
It can be difficult to increase organic growth on social media. Organic campaigns, in contrast to paid efforts, do not target a specific audience with a specific message. Rather, the brand must put itself out there with genuine, high-quality content in order to draw in more people. It may feel like a shot in the dark at times, but organic growth, like paid social ads, can and should be backed up by a good strategy. Brands may build their social following organically by combining clever methods and hacks, all without having to forego huge amounts of their marketing spend.