SAN MATEO, Calif.–(BUSINESS WIRE)–Mar 16, 2022–
Folloze right now introduced the winners of its annual Finest Purchaser Expertise Board Competitors. This annual award acknowledges B2B entrepreneurs which might be constructing exemplary next-gen experiences throughout the client journey utilizing the Folloze platform.
B2B advertising and marketing groups throughout each business are rising from two difficult years that quickly accelerated digital transformation. In its wake, advertising and marketing groups are assuming an elevated position to assist digital promoting and drive the expansion agenda.
Awards got for Finest Nurture Program, Finest Useful resource Heart, and Finest Occasion Touchdown Web page. Winners had been chosen based mostly on a number of standards together with design and visible impression, content material, storytelling, and the corporate’s capacity to ship on its board’s promise.
Empowering Frontline Entrepreneurs
A single Folloze Board is a clean digital canvas that empowers any frontline marketer to shortly construct content-rich locations and campaigns throughout your entire purchaser journey — with no code required. Boards mix current buyer and intent knowledge with content material to create related and linked experiences for any go-to-market use case.
“Over the previous 12 months, our prospects rose to the challenges and constructed some really progressive Folloze Boards,” mentioned Etai Beck, CEO and co-founder of Folloze. “This 12 months’s winners mirror the elevated position of entrepreneurs as purchaser expertise architects. On the identical time, frontline advertising and marketing groups are blazing a brand new path within the subject to assist a digital promoting atmosphere with their gross sales counterparts.”
The Award Recipients
There have been two winners awarded in our Finest Nurture Program class. With spectacular submissions from each Oracle and Cisco, we couldn’t select only one winner. Oracle’s board showcased a 1:1 built-in program, designed particularly for CVS Well being. The board supplied premier-level entry to sources, campaigns, and occasions throughout advertising and marketing, utilizing storytelling and pictures that tied all of it collectively. Oracle made spectacular use of Folloze to uncover new contacts and foster government relationships.
“This has been one in all our greatest boards,” mentioned Kelvin Gee, head of strategic consumer advertising and marketing at Oracle. “The deep personalization side allowed us to contain the gross sales group in a photograph shoot that showcased how they personally expertise CVS. Folloze allowed us to ship a novel, partaking and related expertise to our buyer.”
Cisco was awarded for its SASE Dash board. The board dynamically personalised an expertise that guides a company by means of a cloud transition. The board was nicely designed, with easy-to-digest data. The marketing campaign was additionally acknowledged with a Forrester Award for Program of the Yr. With a formidable multi-channel technique, the data-driven board made a big and optimistic pipeline impression.
“The mission was to create a personalised expertise, and foster engagement,” mentioned Marcelo Bussacarini, head of cybersecurity advertising and marketing for APJC (Asia) at Cisco. “This was the primary board our group created with Folloze, and it performed a big position in positively influencing pipeline.”
Our Finest Useful resource Heart award went to Demandbase, for its spectacular launch and promotion of the B2B streaming hub, Demandbase TV (DBTV). This board broke new floor, leveraging a formidable design and content material to focus on highly effective social and testimonial proof. It enabled information sharing throughout its business, spanning personas, ache factors, and purchaser levels.
“DB Central and DBTV — our Folloze content material hub — has been a ardour undertaking for our group for the previous 8 months,” mentioned Jon Leiberman, vp of content material, social and influencer advertising and marketing at Demandbase. “To win an award like this, and to know what the boards imply for patrons and prospects, is a validation that our content material technique is working.”
ZS was chosen within the Finest Occasion Touchdown Web page class for its launch of a customized webinar sequence, that includes the most recent considering and knowledgeable views throughout R&D within the pharmaceutical business. With a formidable design and use of content material, the ZS Folloze board supplied differentiated experiences, together with a co-branded sequence web page to register for upcoming webinars, uncover earlier webinars, and simply entry ZS’s newest thought management and analysis.
“I like the platform as a result of it permits us to shortly create customized messages and experiences for our shoppers with a purpose to improve the best way they have interaction with ZS,” mentioned Rachel Helwig, account-based advertising and marketing lead at ZS. “We’re nonetheless comparatively new to utilizing Folloze, and we’ve not even begun to faucet the entire issues we will do. I’m enthusiastic about what’s but to return.”
Honorable Mentions
Lakeland Industries, Inc. acquired an Honorable Point out within the Occasion Touchdown Web page class with a well-designed and interesting board for one in all its largest occasions of the 12 months. Along with selling the occasion, the board was used to foster engagement after the reside occasion had ended.
AI-powered office security software program supplier Intenseye acquired an honorable point out within the Useful resource Heart class for its superior use of Folloze to supply data across the launch of its Good Gadget enhancement. We had been significantly impressed with Intenseye’s categorization of sources by use case, which was visually interesting and efficient.
“I congratulate this 12 months’s winners of our Finest Folloze Purchaser Expertise Board competitors,” mentioned Beck. “Every underscores a altering market and displays a rising group of frontline entrepreneurs spanning ABM, to subject and occasions, to demand technology. Their ardour and creativity has impressed our group to share their finest practices, marketing campaign designs, and progressive use instances.”
About Folloze
Folloze gives the main B2B Purchaser Expertise Platform. Folloze empowers advertising and marketing and gross sales groups to shortly create wealthy, personalised, and value-added experiences that maximize the income impression throughout your entire buyer journey — with no coding required. Folloze has delivered over 300,000 campaigns, and $11 billion in pipeline for high B2B Manufacturers together with Cisco, Okta, Oracle, Autodesk, and Qlik. To study extra about Folloze and finest practices to drive progress throughout your entire B2B purchaser journey, go to http://www.folloze.com/construct.
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CONTACT: Folloze
Yael Cohen Bar-On
yael.cohen@folloze.com
(650) 257-6966
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: SOFTWARE INTERNET MARKETING ADVERTISING DATA MANAGEMENT COMMUNICATIONS TECHNOLOGY OTHER TECHNOLOGY
SOURCE: Folloze
Copyright Enterprise Wire 2022.
PUB: 03/16/2022 04:39 PM/DISC: 03/16/2022 04:39 PM
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