APRW bags new clients amidst growth momentum

Actual property company OrangeTee & Tie, in addition to Singapore Administration College (SMU) Institute of Innovation and Entrepreneurship (IIE) have appointed communications company APRW as their PR associate. The partnership with OrangeTee & Tie shall be led beneath Ginny-Ann Oh (pictured left), director at APRW, whereas the partnership with SMU IIE shall be led beneath Anu Gupta (pictured proper), who can be a director at APRW. 

For OrangeTee & Tie, it can have interaction APRW to work with it on retainer. APRW’s major areas of labor embody specializing in media relations, assist for advertising campaigns and driving the actual property company’s development. Oh stated: “Now we have been working carefully with OrangeTee to develop and execute a brand new communications technique that’s aligned with its route transferring ahead and upcoming plans. We’re excited to be on board and sit up for elevating its place and reaching better heights collectively.”

Then again, for SMU IIE, APRW has been reappointed for a year-long undertaking. As SMU IIE’s PR associate, APRW has been tasked to place SMU IIE as a key voice and changemaker within the start-up ecosystem. Previous to this, the company has targeted on constructing consciousness on programmes comparable to Protege Ventures that present a platform to realize first-hand expertise into investing into start-ups vis-a-vis selling SMU IIE’s international enterprise competitors, Lee Kuan Yew World Enterprise Plan Competitors, within the media. 

In the meantime, Gupta defined that APRW’s strategic approaches and expertise inside the start-up sector have helped SMU IIE in driving its capabilities in making a sound eco-system that permits start-ups to develop its concepts whereas additionally fostering entrepreneurial spirit with college students. “We’re grateful for this chance, proving the worth we deliver to the desk as a dynamic crew of efficient communications practitioners who sought so as to add worth to our purchasers. We’re honoured to be re-appointed by SMU IIE, it serves as a terrific testomony and recognition to the work now we have achieved,” she added. 

APRW is a Singapore-based built-in communications company specializing in public relations and digital advertising. It’s led by a crew of owners-directors who design and ship bespoke communications options and advertising campaigns for its purchasers throughout APAC. So far, the company has constructed a portfolio of purchasers throughout areas comparable to authorities, public affairs, shopper items and companies, training, amongst others. 

In the meantime, APRW has additionally partnered up with India-headquarted PRHUB to launch a specialised communications follow focused at start-ups seeking to broaden inside and past the Asia Pacific (APAC) area. The brand new follow is established beneath US-headquartered IPREX, a global communications community with over 100 communications companions worldwide. In accordance with the company, the specialised communications follow offered a full suite of communications companies for start-ups by utilising IPREX’s international community of communication companions. Julie Exner, IPREX international president stated beforehand: “ APRW and PRHUB are extremely established companions with deep understanding of the ecosystem. With their experience and assist from different companions in key markets, I’m assured that the brand new follow shall be a hit and produce start-ups to better heights.”

Moreover in April this yr, APRW launched an “end-to-end digital options outfit”, Digital Studio by APRW. The company stated beforehand that Digital Studio by APRW has deep capabilities in numerous technical areas to make sure it value-added to all digital stakeholders’ communication wants. The brand new enterprise unit is comprised {of professional} specialists main capabilities comparable to efficiency and influencer advertising, video manufacturing, design and creatives, and content material advertising, amongst others.

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