5 Content Marketing Ideas for July 2022
July 2022 is stuffed with alternatives for content material advertising practitioners to handle customer-engaging subjects corresponding to patriotic holidays, the U.S. Medal of Honor, Worldwide Kissing Day, newsletters, and tradition.
Content material advertising is the act of making, publishing, and selling articles, movies, and podcasts with the particular purpose of attracting, partaking, and retaining clients. Content material advertising is an integral a part of search engine marketing and lifecycle and social media advertising.
Listed below are 5 content material advertising concepts your small business can use in July 2022.
Patriotic Holidays
July 4 is Independence Day within the U.S. Individuals will spend the day sporting patriotic clothes and grilling open air. As night comes, they’ll collect collectively to observe fireworks and sip beer, wine, whiskey, or the like.
The USA just isn’t the one nation celebrating in July. At the very least eight different nations have nationwide holidays through the month: Burundi, Canada, Belarus, Mongolia, France, Belgium, Egypt, and Morocco.
A number of patriotic nationwide holidays in July could possibly be the subject of articles, movies, or podcasts. Picture: Vladislav Klapin.
For July, take into account producing content material that tells the historical past of one in every of these nationwide days, provides how-to options for celebrating, or helps customers establish merchandise associated to the vacation.
Listed below are a couple of examples of every kind.
Historical past Articles
Actions Articles
Product-related Articles
U.S. Medal of Honor
On July 12, 1862, President Abraham Lincoln signed the laws creating the U.S. Military’s Medal of Honor.
Primarily based on the Navy’s Medal of Valor from 1861, the award honors non-commissioned officers and privates who distinguished themselves with gallantry.
Examples of Medals of Honor for the U.S. Air Pressure, Military, and Navy from the AEA Collections, a personal collector. Picture: Alexeinikolayevichromanov through Wikipedia.
Accessible to all these serving within the U.S. army, the award is the very best American army lodging.
As of 2022, greater than 40 million Individuals have served within the U.S. army because the Civil Battle, however simply 3,511 have acquired the Medal of Honor, in response to the Medal of Honor Museum.
In your firm’s July 2022 content material advertising, take into account profiling Medal of Honor recipients who could have impacted the trade your small business serves.
Worldwide Kissing Day
For some companies, Worldwide Kissing Day is usually a miniature Valentine’s Day, with the chance to advertise merchandise and love. Picture: Cassie Lopez.
Worldwide Kissing Day, generally referred to as World Kissing Day, is meant to have originated in the UK in 2006.
The romantic-themed incidence has typically been adopted as a greeting card vacation globally, though not at all times on the identical day. For content material advertising, loosely mimic what you would possibly produce for Valentine’s Day, together with gift-giving guides to advertise gross sales. Listed below are examples.
Worldwide Kissing Day Present Giving
- 21 Nice Kissing Day Items That Will Get You Extra Smooches
- 15 Final-minute Present Concepts for Worldwide Kissing Day
- 17 Distinctive and Luxurious Kissing Day Items for Her
Along with present guides, content material entrepreneurs may additionally search to spice up Worldwide Kissing Day consciousness or share the historical past of kissing.
Begin a Publication
In 2022, newsletters would be the new blogs, pushing content material to an viewers of potential clients.
When people subscribe to a publication, they invite you into their day. They need to hear from you. Newsletters are particularly efficient if they’ve character. For example, it isn’t simply your model sending them data, however your spokesperson.
Strive creating a creator or influencer-like strategy to your publication. For instance, think about an internet retailer that sells crafting patterns. The corporate would possibly choose one or two people to host the publication, writing it within the first particular person and providing sensible crafting recommendation alongside product promotions.
Utah-based Candy Purple Poppy is a real-life instance. The corporate, which sells tutorials and ebooks, had greater than 560,000 subscribers on its e mail record in Could 2022.
Candy Purple Poppy has garnered greater than 560,000 publication subscribers by taking a creator or influencer-like strategy to buyer engagement.
Touch upon Tradition
Final yr, Mr Porter, a males’s trend model with an distinctive content material advertising workforce, revealed an article profiling the “dad” in Bluey, the Australian cartoon collection about human-like canine.
Mr Porter revealed a brief article concerning the dad in Bluey, the animated collection. This text is a type of cultural commentary and may make for compelling content material.
The article is brief however related to Mr Porter’s viewers (which incorporates the fathers of younger kids) and tradition since Bluey is a runaway hit in kids’s programming.
In your firm’s July 2022 content material advertising, discover methods to touch upon tradition. You would possibly evaluate a brand new film, touch upon a political subject, or perhaps a non secular one relying on your small business’s model and viewers.
